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Marie Denee

Ben Barry unearths new research challenging the fashion marketing status quo

by MarieDenee
in Marketing
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Ben Barry Op Ed in Elle Canada

So, brands, I ask you this: Will you continue to use an outdated marketing model or adapt to the new consumer mindset and reap the rewards?~ Ben Barry op-ed in Elle Canada

Before I go in, let me set the stage for you. This is a long, informative post, so grab your coffee, turn down the TV and read on. Imagine this:

  • What if the staid industry norms and advertising techniques used to attract, motivate, and inspire women to make a purchase NO LONGER MATTER.
  • What if new statistics emerged within Northern America that show that using a monolith model, white and size 2, NO LONGER ONLY INSPIRE.

Plus Model Erika at Ben Barry AgencyPlus size bloggers and magazines have LONG been calling out designer and brands on this. Contrary to traditional fashion marketing belief, Ben Barry has found that women will buy fashion when models convey a realistic, attainable image and make them feel confident.

Say What?

Meet Ben Barry of the Canadian Ben Barry Agency. In pursuance of his PhD, Ben Barry recognized that while the impact of models on body image has been studied, very little research has been conducted upon how models—depending on their size, age and race—influence purchasing decisions.

 

Continue reading at The Curvy Fashionista

Tags: Ben Barry Agencyindustry researchmarketingplus size industry
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MarieDenee

MarieDenee

Marie Denee is a plus size blogger with her MBA in Marketing in which she dedicated to the plus size market. With over 12 years in retail, management, and her life as a plus size woman, she combines experience, passion, and education on The Curvy Fashionista.

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About Me

Marie Denee

Marie Denee

Plus size influencer & Business nerd

I am the woman behind The Curvy Fashionista, the TCFStyle Expo, and the TCFCruise! This is my home where I talk about things that do not always fit on TCF but that bring value.

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