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Ben Barry unearths new research challenging the fashion marketing status quo

ByMarieDenee May 14, 2012July 31, 2025

So, brands, I ask you this: Will you continue to use an outdated marketing model or adapt to the new consumer mindset and reap the rewards?~ Ben Barry op-ed in Elle Canada Before I go in, let me set the stage for you. This is a long, informative post, so grab your coffee, turn down…

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