Does NOT mean you can Add me to your Newsletter
Has this happened to you?
You go to a conference and exchange business cards. OR. You reply back to an advertising inquiry.
All of a sudden you get an email newsletter notice.
I sit here in confusion, trying to think, WHEN did I sign up for this? Then you realize, THEY added you on their own, without warning, asking, or notice.
If this is you…
DO NOT DO THIS
I hate this. LOATHE this. Next to link bombing my Facebook page, this is even more of a frustration and disappointment. I do not think that folks really think about this…
Yeah, you may want to allow folks to keep up with you and you want them to learn more about your business, but um… sorry to burst your bubble, but adding someone to your list without permission?
This is wrong on soooo many levels…
No, I am NOT being extra… Seriously, it is wrong:
- One. It is highly presumptuous, rude, and inconsiderate.
- Two. It will jack up your newsletter stats. Click through rates, open rates, responsiveness to your news? All down the toilet…
- Three. It is tacky and frustrating.
- Lastly, it is against the internet rules.
Say word? The internet rules? YES.
Not having permission can result in fines up to 16,000 for EACH infraction. EACH.
“Before you can send any email-marketing material, you must have permission from every single one of your recipients. If your initial reaction to that statement was, “But what if…,” then stop what you’re doing, because you most likely don’t have permission.” Mailchimp
“Email newsletters, coupons, and promotions are considered marketing or commercial emails. If you send marketing email to a list of people without their permission, then you’re sending unsolicited commercial email (UCE), otherwise known as spam. Understand where that line is drawn, because if you cross it, you can expect a call from the FTC for violating their CAN-SPAM law.” Mailchimp Shares
See what I mean?
So how are you able to grow your newsletter lists?
Here are 7 Tips to Grow Your Newsletter List
- Sign up for Aweber or Mailchimp or iContact and check out their respective blogs and knowledge bases for tips and lessons to learn about CAN Spam laws.
- Are you ASKING your readers to sign up? This can be asked or shared on Facebook and Twitter along with your link!
- Meanwhile on your blog, is there a place that calls the reader to sign up?
- Content, what are you sharing? Is it of value? Are you creating a conversation?
- Get a great design. A clean, playful, and chicly styled newsletter works wonders
- Set expectations. I share with my readers before they sign up WHEN the list will go out and how frequently so that they know what to expect…
- Test and retest. Figure out what works for your site and what doesn’t- then adjust and test again!
Good luck in your newsletter goals and growth!
I hope this helps, I knowwwww I cannot be the only one here in this frustration…