RSSCategory: Marketing

Ben Barry unearths new research challenging the fashion marketing status quo

| May 14, 2012 | 0 Comments
Ben Barry unearths new research challenging the fashion marketing status quo

So, brands, I ask you this: Will you continue to use an outdated marketing model or adapt to the new consumer mindset and reap the rewards?~ Ben Barry op-ed in Elle Canada Before I go in, let me set the stage for you. This is a long, informative post, so grab your coffee, turn down [...]

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No, You May Not LinkBomb My Facebook Page

| April 18, 2012 | 3 Comments
No, You May Not LinkBomb My Facebook Page

Without asking? It is Rude. In addition, I am not alone on this. Each one of us has built up a platform and community on our personal pages and business pages, but the thing is… it’s ours. If you have not asked the owner, have a relationship or understanding with them, and you are solely [...]

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10 Reasons Why I Won’t Shop at Your Plus Size Store or Site

| December 1, 2011 | 29 Comments
10 Reasons Why I Won’t Shop at Your Plus Size Store or Site

Every day, a new plus size boutique opens up online, and I love it! I really do! However, when headed to your site, there are few things that make me cringe, make me close the window, never to ever check for you again. I know it’s kind of harsh, but first impressions are everything and [...]

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